Digital Entrepreneurships and Business Models Canvas: Applied Research for Communication University Students

Digital Entrepreneurships and Business Models Canvas: Applied Research for Communication University Students

Blog Article

Digital economy requires other business models different to the ones present in the physical world; therefore, they should be studied from a particular perspective.In 2014 dodge ram 1500 fender flares this research a variety of canvas formats or business model canvas are compared and analyzed.The entrepreneurial intention of Communication students motovox scooter parts from the University of Lima is also studied.

The methodology included a survey among students and an educational experience within the subject: Advertising Creativity.The main result of this research is a proposal canvas to design digital entrepreneurships in Communication, whether commercial or social businesses.